Content Development & Distribution

Content Development & Distribution


A featured unit of content is generally a hot topic or spotlighted story. Like the ebook, this type of content also strives to educate clients and prospects and requires critical thinking to produce and read. Although it is shareable, it differs from the ebook in that it is lighter in nature and not downloadable.


A short form unit of content consists of simple, narrow subject matter that quickly teaches clients and prospects something meaningful and new. Although this type of content is shareable, it does not require critical thinking and can be absorbed by the target audience very quickly.


A type of content that typically involves a service or product. A review will be honest, highlighting pros and cons, and typically short so a reader can get a quick glimpse into the unbiased opinion of the author.

Our team will help select the products, we will try it and write about it, as well as photograph it and put it all together.

Editorial Department

An editorial department is categorically defined in some fashion, whether by geographic, topic, or perspective definition. Each piece of editorial department is 750-1000 words. The narrower the department definition, the deeper, and oftentimes more compelling, the research and storytelling can get. Departments help to define the type of media it resides in since it is a constant.


An ebook is a downloadable unit of content that educates clients and prospects. It provides guidance in your area(s) of expertise and suggests action for value creation (driving top-line revenue, cost avoidance, improving employee retention, etc). It is generally a function of your organization’s core competency and also aligned with the factors of competition.

Blog Posts

A blog post is a piece of content between 300 and 1,000 words. Longer blogs tend to rank higher for SEO purposes if they are well written. A blog should pertain to a specific topic and inform readers through both words and visuals. Blogs are typically updated on a regular basis with new content, whether daily, weekly, bi-weekly or monthly. Blog posts are a key way to keep a website up to date with new content.