Strategy & Positioning
Strategy & Positioning
Visual Awakening
Visual Awakening helps you understand your market and your position within it. It also helps you to visualize alternative options you have within your market.
- Identify your factors of competition (What makes you stand out? What are your competitors doing better than you?)
- Weight the factors (Which ones mean the most to the consumer? To your bottom line?)
- Compare your offerings with the competition by drawing a Strategy Canvas.
Visual Exploration
Ask yourself the following:
- Where do my products live within the market?
- What factors can be eliminated or changed about my offering to make it better or more appealing? To make it cost less to create?
Competition 1
$30
- Made from cheaper materials
- Color options
- Basic Feature #1
- Basic Feature #2
Our Product
$50
- Made from quality materials
- Unique feature that nobody else has
- Basic Feature #1
- Basic Feature #2
Competition 2
$50
- Indestructible
- Unique feature that nobody else has
- Basic Feature #1
- Basic Feature #2
Strategy Fair
Draw your new value strategy canvas based on your insights. Be sure it is focused and divergent, and that you have a compelling positioning statement.
- Focus
- Divergence
- Positioning Statement
Visual Communication
CHANGE SHOULD BE INTENTIONAL, NOT REACTIVE.
- Distribute the before-and-after strategic profiles for easy comparison
- Make a decision on the new strategy canvas that the company is capable of implementing
- Support only operational moves that allow the company to actualize the new strategy.
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