Performance Analytics2019-02-06T13:43:18+00:00

Performance Analytics

Performance Analytics

Budgeting

As part of budgeting, we validate the amount spent on media and provide perspective in regards to percentage of revenue, cost to communicate, percentage of goal, and customer acquisition. You will wind up with a budget model to help you achieve healthy goals for reach (R), frequency (F), total units of exposure (OTS), and target rating points (IRPs).

Demand Analysis

Through Demand Analysis, you will learn the demand for your product/service mix in your market area. This analysis provides insight into the market’s value and the total revenue available to your organization annually. Results from this work also validate market share, the budget model, and achievable revenue goals.

Drive Times

Drive time profiles from existing customers can help determine and locate prospects within the markets you are currently serving. Drive times are performed and analyzed at t-minute intervals to determine total counts for population, families, households and prospects. Results from this work are primarily used to set goals for reach (R), frequency (F), total units of exposure (OTS), and target rating points (TRPs).

Drive Times

Drive Time analysis consists of drive time profiles from existing customers to determine and locate prospects within the markets you are currently serving. Drive times profiles are performed and analyzed at t-minute intervals to determine total counts for population, families, households and prospects. Results from this work are primarily used to set goals for reach (R), frequency (F), total units of exposure (OTS), and target rating points (TRPs).

Message Timing

It is important to identify and measure demand over the sales cycle for the fiscal year. Knowing demand can help you plan, optimize, and align your message timing to maximize the value of your media investments and its ability to drive revenue.

Demographics

Demographics will comprehensively identify your qualified prospect base both geographically and demographically by characterizing your existing customer base and modeling prospectives among the population and households with whom you have not done business, and have the highest probability to engage with. Results from this analysis illustrate where demand is occurring in the neighborhoods and market(s) you are currently serving and could be serving.

Metrics Development

By geographically and demographically determining utilization rates for all media categories and channels available to you, we can understand the level of demand present in each media channel.

Through our media analysis, we will know the value each media channel delivers to your market. We can use this to plan goals and metrics established for reach (R), frequency (F), total units of exposure (OTS), target rating points (TRPs), and cost per thousand impressions (CPM). Results from this work create value through cost avoidance by normalizing fair media rates.