Bubba’s Q2019-02-08T11:05:23+00:00
Bubba’s Q

Making the everyday awesome.

Bubba’s Q

Client Type

Project

Bubba's Boneless Ribs

A story of innovation.

Any exceptional product has an exceptional story. Meris constructed a Brand Story to help define, communicate, and market the product nationwide. Additionally, Meris developed a set of Marketing Communications Guidelines and a dynamic campaign centered on the product’s key point of differentiation: convenience.

Neatly packaged.

The product‘s presentation is undeniably Bubba’s with clear and approachable messaging but without compromising on the fun.

Well Researched

Extensive audience research was performed regarding consumption of ribs, packaging preferences and more. During a before & after taste test, users who previously stated they preferred bone-in ribs and typically do not purchase pre-made ribs went on to say that they would purchase Bubba’s Q Boneless Baby Back Ribs for their family.

Prior to Tasting Bubba’s Q Boneless Ribs

Y N
0%
people who prefer boneless ribs to bone-in ribs
N Y
0%
people who have purchased pre-made ribs in the past year

After Taste Test

N Y
0%
people who would purchase Bubba’s Q Boneless Ribs for their family

P oh! P

In order to strengthen the presence of the Bubba’s Q brand in store, Meris employed several unique, unmissable point-of-purchase techniques including floor decals, hanging fingers, and recipe booklets.

P oh! P

In order to strengthen the presence of the Bubba’s Q brand in store, Meris employed several unique, unmissable point-of-purchase techniques including floor decals, hanging fingers, and recipe booklets.

Standee for Attention

A motion-activated cardboard cutout is a fantastic way to draw attention to Bubba’s Boneless Ribs. Al “Bubba” Baker himself is featured on standees all over promoting how he “took the bones out”.

Standee for Attention

A motion-activated cardboard cutout is a fantastic way to draw attention to Bubba’s Boneless Ribs. Al “Bubba” Baker himself is featured on standees all over promoting how he “took the bones out”.

BY THE NUMBERS

+36%
Bubba’s Q Sales
+30
Stores carrying Bubba’s Q
+10%
Website Traffic