Bubba’s Q
Making the everyday awesome.
![Bubba’s Q Bubba’s Q](https://meris.com/wp-content/uploads/2017/12/bubbas_head_img.png)
Client Type
Project
Bubba's Boneless Ribs
A story of innovation.
Any exceptional product has an exceptional story. Meris constructed a Brand Story to help define, communicate, and market the product nationwide. Additionally, Meris developed a set of Marketing Communications Guidelines and a dynamic campaign centered on the product’s key point of differentiation: convenience.
![](https://meris.com/wp-content/uploads/2017/12/bubbas-carousel-2.jpg)
![](https://meris.com/wp-content/uploads/2017/12/bubbas-carousel-3.jpg)
![](https://meris.com/wp-content/uploads/2017/12/bubbas-carousel-2-1.jpg)
![](https://meris.com/wp-content/uploads/2017/12/brand-book-photo.jpg)
![](https://meris.com/wp-content/uploads/2017/12/bubbas-q-folder-1.jpg)
![](https://meris.com/wp-content/uploads/2017/12/powerpoint-slide-1-e1515780047828.jpg)
Neatly packaged.
The product‘s presentation is undeniably Bubba’s with clear and approachable messaging but without compromising on the fun.
![bubbas_head_img](https://meris.com/wp-content/uploads/2017/12/bubbas_head_img.png)
Well Researched
Extensive audience research was performed regarding consumption of ribs, packaging preferences and more. During a before & after taste test, users who previously stated they preferred bone-in ribs and typically do not purchase pre-made ribs went on to say that they would purchase Bubba’s Q Boneless Baby Back Ribs for their family.
Prior to Tasting Bubba’s Q Boneless Ribs
After Taste Test
P oh! P
In order to strengthen the presence of the Bubba’s Q brand in store, Meris employed several unique, unmissable point-of-purchase techniques including floor decals, hanging fingers, and recipe booklets.
![foam-finger](https://meris.com/wp-content/uploads/2017/12/foam-finger-e1515696230980.png)
![bubbas-pop](https://meris.com/wp-content/uploads/2017/12/bubbas-pop-1.jpg)
P oh! P
In order to strengthen the presence of the Bubba’s Q brand in store, Meris employed several unique, unmissable point-of-purchase techniques including floor decals, hanging fingers, and recipe booklets.
![bubbas-pop-mobile](https://meris.com/wp-content/uploads/2017/12/bubbas-pop-mobile.jpg)
![bubba-standee](https://meris.com/wp-content/uploads/2018/01/bubba-standee.jpg)
Standee for Attention
A motion-activated cardboard cutout is a fantastic way to draw attention to Bubba’s Boneless Ribs. Al “Bubba” Baker himself is featured on standees all over promoting how he “took the bones out”.
Standee for Attention
A motion-activated cardboard cutout is a fantastic way to draw attention to Bubba’s Boneless Ribs. Al “Bubba” Baker himself is featured on standees all over promoting how he “took the bones out”.
![bubba-standee](https://meris.com/wp-content/uploads/2018/01/bubba-standee.jpg)