Identity

The ArmRLite brand stands for durability, customization, and family. The shield helps communicate that durability, while the triple bar represents those same 3 pillars of the brand, while also acting as a literal representation of an overhead door.

A three-step vector graphic of the ArmRLite red stripes carrying over into a garage door design
Mock-ups of both sides of an ArmRLite business card and a blank ArmRLite letterhead against a solid white background