The Main Differentiators
Circulation
Marketplace puts clients into 81,944 households each month they are delivered. The only other full color glossy monthly publication available in the Lehigh Valley is at 12,000 units.
Direct Mail
Ninety-eight percent of the distribution is mailed in a controlled manner direct to homeowners. Direct mail gives complete control over the speed of distribution and demo quality, so mailing to the top 40% of households delivers to roughly 70% of all the discretionary income in the market.
Value
Cost per thousands (CPMs) across the entire rate card goes from $4.88-$9.22/M on the low side to $25.64-$34.67/M on the high side. No one in the market comes close to delivering this kind of value.
Circulation
Marketplace puts clients into 81,944 households each month they are delivered. The only other full color glossy monthly publication available in the Lehigh Valley is at 12,000 units.
Direct Mail
Ninety-eight percent of the distribution is mailed in a controlled manner direct to homeowners. Direct mail gives complete control over the speed of distribution and demo quality, so mailing to the top 40% of households delivers to roughly 70% of all the discretionary income in the market.
Value
Cost per thousands (CPMs) across the entire rate card goes from $4.88-$9.22/M on the low side to $25.64-$34.67/M on the high side. No one in the market comes close to delivering this kind of value.