Bubba’s Q

Making the everyday awesome.

Bubba’s Q

Client Type

Project

Bubba's Boneless Ribs

A story of innovation.

Any exceptional product has an exceptional story. Meris constructed a Brand Story to help define, communicate, and market the product nationwide. Additionally, Meris developed a set of Marketing Communications Guidelines and a dynamic campaign centered on the product’s key point of differentiation: convenience.

A mock-up of a magazine spread showing a modern kitchen with plates of ribs on the island as well as a soccer ball, kiddie pool, and corn hole board and bags in various places, with A mock-up of a magazine spread showing a modern kitchen with dining table with a plated burger and steaks next to an out-of-place mechanical bull, with A mock-up of a magazine spread with a silver pickup truck carrying a red cooler full of beer and a red flag backing into a modern kitchen with a football and plates of ribs on the island, with A mock-up of several pages of a Bubba's Q marcom guide arranged in a brick grid and casting shadows on a solid white backgroundA mock-up of the outside and inside of a Bubba's Q branded folder, with a brand story sheet and other informational sheets contained inside the folder, against a white textured backgroundA mock-up of a Bubba's Q product advertisement being displayed on a screen mounted on a black wall in an office space

Neatly packaged.

The product‘s presentation is undeniably Bubba’s with clear and approachable messaging but without compromising on the fun.

A package of Bubba's Q baby back ribs
Three packages of Bubba's Q baby back ribs casting shadows on a solid yellow background

Well Researched

Extensive audience research was performed regarding consumption of ribs, packaging preferences and more. During a before & after taste test, users who previously stated they preferred bone-in ribs and typically do not purchase pre-made ribs went on to say that they would purchase Bubba’s Q Boneless Baby Back Ribs for their family.

Prior to Tasting Bubba’s Q Boneless Ribs

Y N
0%
people who prefer boneless ribs to bone-in ribs
N Y
0%
people who have purchased pre-made ribs in the past year

After Taste Test

N Y
0%
people who would purchase Bubba’s Q Boneless Ribs for their family

P oh! P

In order to strengthen the presence of the Bubba’s Q brand in store, Meris employed several unique, unmissable point-of-purchase techniques including floor decals, hanging fingers, and recipe booklets.

A mock-up of a Bubba's Q stadium hand sign
A mock-up of a Bubba's Q brochure and in-store floor installment on a solid white and yellow background

P oh! P

In order to strengthen the presence of the Bubba’s Q brand in store, Meris employed several unique, unmissable point-of-purchase techniques including floor decals, hanging fingers, and recipe booklets.

A mock-up of a Bubba's Q brochure, stadium hand sign, and in-store floor installment on a solid yellow background
A male Bubba's Q chef in a black uniform with red lining and a speech bubble with a yellow border coming from his mouth saying "WE TOOK THE BONES OUT" in bold, textured brown text against a solid white background

Standee for Attention

A motion-activated cardboard cutout is a fantastic way to draw attention to Bubba’s Boneless Ribs. Al “Bubba” Baker himself is featured on standees all over promoting how he “took the bones out”.

Standee for Attention

A motion-activated cardboard cutout is a fantastic way to draw attention to Bubba’s Boneless Ribs. Al “Bubba” Baker himself is featured on standees all over promoting how he “took the bones out”.

A male Bubba's Q chef in a black uniform with red lining and a speech bubble with a yellow border coming from his mouth saying "WE TOOK THE BONES OUT" in bold, textured brown text against a solid white background

BY THE NUMBERS

+36%
Bubba’s Q Sales
+30
Stores carrying Bubba’s Q
+10%
Website Traffic