ArmRLite

Garage Doors with Valor

Client Type

Project

ArmRLite

Quality. Strength. Innovation.

ArmRLite is a women-led manufacturer of overhead sectional doors and roll-up doors. Meris helped them to rebrand from the ground up. We modernized and enhanced the legacy of ArmRLite while capturing everything that makes them unique, from font choice to website design – everything was carefully chosen.

ArmRLite Garage Doors – Strong, Durable Commercial & Residential Overhead Doors

A row of bright red glass panel ArmRLite garage doors on a brick fire station with the middle door opening to reveal a red firetruck inside, with A black glass-panel ArmRLite garage door on a dark building, opening to reveal someone playing on a red piano next to a performer in a red dress, with

Identity

The ArmRLite brand stands for durability, customization, and family. The shield helps communicate that durability, while the triple bar represents those same 3 pillars of the brand, while also acting as a literal representation of an overhead door.

A three-step vector graphic of the ArmRLite red stripes carrying over into a garage door design
Mock-ups of both sides of an ArmRLite business card and a blank ArmRLite letterhead against a solid white background

Marcom Guidelines

Marketing Communications guidelines keep every team on the same page in regards to utilization of the brand. It covers everything from the logo design choices to placement of typography and imagery on advertisements and sell sheets.

A mock-up of the cover and two inside spreads of an ArmRLite marketing communication guidelines booklet against a solid white background

Car Wrap

A branded car can keep your identity at the forefront for consumers.

Product Messaging

Our product messaging feels like the main campaign to ensure consistent branding, but it is focused on select product offerings that ArmRLite carries. A product can be a door style or customization option they offer.

An ArmRLite glass panel door and windows on a large wooden cabin with "An Open Invitation" in white text, "Ask about our ADA Compliant Pass-Through Doors" in smaller white text below, and the company logo at the bottom as well as a 20 year warranty notice at the top-right
Two black ArmRLite wooden garage doors of the same model (named "Alexander") on a historic brick wall with "History in the Making" in white text, "Historic Design Meets Modern Demands" in smaller white text below, and the company logo at the bottom as well as a 20 year warranty notice at the top-right
An ArmRLite wood panel garage door model named "TimbRLite" on a blue siding and brick house with "A Natural Beauty" in white text, "Engineered wood offering less maintenance" in smaller white text below, and the company logo at the bottom as well as a 20 year warranty notice at the top-right
An ArmRLite glass panel garage door model named "Titan" on a factory exterior with "A Power Grid" in white text, "Our Most Popular Overhead Door" in smaller white text below, and the company logo at the bottom as well as a 20 year warranty notice at the top-right
A mock-up of a spread of two pages inside an ArmRLite brochure, containing a diverse selection of garage door models, against a solid white background

Consumer Choices

Our Business to Consumer brochure walks the consumer through the action of purchasing a garage door. This can help homeowners and architects envision the choices they have when making such a custom purchase.

Sell Sheets

Sell sheets are one-off pages from the brochure that allow for greater detail on each specific item or customization option. They also make for a excellent branded downloadable PDFs on the website, giving them a dual purpose.

A mock-up of three pages of an ArmRLite product selection guide, containing text, charts, and example images of different garage door finishes, against a solid white background

A Website as a Sales Tool

The ArmRLite website was a major piece of the brand’s overhaul and update. Their site acts as a major sales tool for them to present their products around the country and internationally. It allows architects, businesses, and consumers to preview all the options before making a purchase. Check out the full site at armrlite.com.

A mock-up of various pages of the ArmRLite website, with views in desktop, tablet, and phone formats, all on a solid white background