New Jersey National Golf Club

Crushing mediocrity.

Client Type

Project

New Jersey National Golf Club

Golf at its purest.
Branding at its finest.

Before executing on hard-hitting strategy, Meris strengthened the foundation of this golf-centered club: its identity. Without losing the essence of the mark, Meris introduced a sophisticated color palette, modernized typography, and a well-balanced composition.

Greens to screens.

After completing a comprehensive photo shoot of the golf course, Meris re-imagined the brand’s website. Breathtaking galleries, hole-by-hole overviews, and a dynamic presentation of its amenities make up this fresh overhaul.

A mock-up of a desktop tab displaying the New Jersey National Golf Club homepage against a solid navy blue background
A mock-up of a desktop tab displaying a page on the New Jersey National Golf Club Website showing details on Hole 17 of the course against a solid navy blue background
A mock-up of a mobile phone screen displaying a course tour page of the New Jersey National Golf Club website next to a tablet screen displaying a gallery on the site against a solid navy blue background

Messages with impact.

Meris shook up the Jersey golf landscape with compelling, powerful messages. A campaign was brought to life reminding the market what New Jersey National Golf Club is all about – leaving the stress, the mundane, and the daily grind behind, and absorbing yourself in the pureness of golf.

A yellow tinted black and white photo of a man swinging a golf club in dramatic lighting, with A mint green tinted black and white photo of a woman swinging a golf club in dramatic lighting, with A blue tinted black and white photo of a man swinging a golf club in dramatic lighting, with