Lehigh Valley Marketplace
Because You Live Here
Client Type
Project
Lehigh Valley Marketplace
How Resourceful!
Marketplace is the region’s largest circulated, most convenient resource for consumers who are ready to buy. Defined as the exchange of goods and services, its mission is to positively introduce and promote businesses that provide Lehigh Valley consumers with the very best products and services.
The Main Differentiators
Circulation
Marketplace puts clients into 81,944 households each month they are delivered. The only other full color glossy monthly publication available in the Lehigh Valley is at 12,000 units.
Direct Mail
Ninety-eight percent of the distribution is mailed in a controlled manner direct to homeowners. Direct mail gives complete control over the speed of distribution and demo quality, so mailing to the top 40% of households delivers to roughly 70% of all the discretionary income in the market.
Value
Cost per thousands (CPMs) across the entire rate card goes from $4.88-$9.22/M on the low side to $25.64-$34.67/M on the high side. No one in the market comes close to delivering this kind of value.
Circulation
Marketplace puts clients into 81,944 households each month they are delivered. The only other full color glossy monthly publication available in the Lehigh Valley is at 12,000 units.
Direct Mail
Ninety-eight percent of the distribution is mailed in a controlled manner direct to homeowners. Direct mail gives complete control over the speed of distribution and demo quality, so mailing to the top 40% of households delivers to roughly 70% of all the discretionary income in the market.
Value
Cost per thousands (CPMs) across the entire rate card goes from $4.88-$9.22/M on the low side to $25.64-$34.67/M on the high side. No one in the market comes close to delivering this kind of value.
The Content
Because You Live Here
History, hot spots, and happenings in a Lehigh Valley city or town.
Because You Live Here
History, hot spots, and happenings in a Lehigh Valley city or town.
Hot Ticket
A carefully curated collection of products locally available.
Good Taste
Food, drinks, recipes, and stories behind a Lehigh Valley restaurant.
Good Taste
Food, drinks, recipes, and stories behind a Lehigh Valley restaurant.
Happy.
Healthy.
Local.
The best in health and wellness resources, nourishing foods to try, and ways to stay fit.
Local Color
Independent creators of every kind and the stories behind their craft.
Local Color
Independent creators of every kind and the stories behind their craft.
Pride of Place
The businesses at the heart of the Lehigh Valley marketplace.
Making a Difference
The people, organizations, and forces behind changes for good.
Making a Difference
The people, organizations, and forces behind changes for good.
