Joe Jurgielewicz & Son, Ltd.

America's Tastiest Duck.

Client Type

Project

Joe Jurgielewicz & Son, Ltd.

Taste We’d Bet the Farm On.

Joe Jurgielewicz & Son is the leading Pekin duck supplier in North America with 80 years and 4 generations of family behind its product. Meris joined the flock in order to give them a bold voice and fresh appearance, evolving their identity, creating new messaging, and amplifying their values of sustainability and animal welfare.

A close-up of two uncooked duck breasts garnished with rosemary and a cleaver on a wooden plate next to a blue sidebar with A close-up of a white circular plate of roasted duck, stuffing, and purple cabbage next to a yellow sidebar with A close-up of a spread of sliced duck meet and onions on a rustic circular plate next to a blue sidebar with

Boldly Branded

Joe Jurgielewicz & Son is unapologetically bold, fun, and easy to get along with. Their 35-page brand book defines the brand’s personality and each visual asset.

A mock-up of the front cover and an inside page spread of a Jurgielewicz identity guideline booklet, showcasing a blue and yellow color theming as well as food photography

Enjoy America’s Tastiest Duck

Direct mail was just one of many channels the new messaging got to spread its wings in. Confident aesthetics and a hint of wit helped reintroduce the market to the Jurgielewicz brand.

A mock-up of the front and back of a Jurgielewicz-branded mailer against a solid white background

Sell sheets that’ll make your mouth waddle.

Extensive and informative sell sheets are key to internal operations and growing a customer base. Clean photography, detailed specs, and short summaries came together, helping to get their ducks in a row.

A mock-up of three Jurgielewicz product sheets, each with food photography above blue, white, and yellow branded descriptions, on a solid blue background

A Feather In One’s Cap

With the use of bold colors, striking photography, and the wealth of knowledge, Jurgielewicz’s new website helps further their brand identity. By blending modern design with elements of culinary delight, this site houses recipes and a shop with ducks just as delicious. Check out the full site at tastyduck.com

A mockup of various pages on the Jurgielewicz website, including three desktop views, a tablet view, and a phone view, against a solid white background