Joe Jurgielewicz & Son, Ltd.

America's Tastiest Duck.

Client Type


Joe Jurgielewicz & Son, Ltd.

Taste We’d Bet the Farm On.

Joe Jurgielewicz & Son is the leading Pekin duck supplier in North America with 80 years and 4 generations of family behind its product. Meris joined the flock in order to give them a bold voice and fresh appearance, evolving their identity, creating new messaging, and amplifying their values of sustainability and animal welfare.

Boldly Branded

Joe Jurgielewicz & Son is unapologetically bold, fun, and easy to get along with. Their 35-page brand book defines the brand’s personality and each visual asset.

Enjoy America’s Tastiest Duck

Direct mail was just one of many channels the new messaging got to spread its wings in. Confident aesthetics and a hint of wit helped reintroduce the market to the Jurgielewicz brand.

Sell sheets that’ll make your mouth waddle.

Extensive and informative sell sheets are key to internal operations and growing a customer base. Clean photography, detailed specs, and short summaries came together, helping to get their ducks in a row.

A Feather In One’s Cap

With the use of bold colors, striking photography, and the wealth of knowledge, Jurgielewicz’s new website helps further their brand identity. By blending modern design with elements of culinary delight, this site houses recipes and a shop with ducks just as delicious. Check out the full site at