American Tire & Auto Care

Tremendous Upside

Client Type

Project

American Tire & Auto Care

Over the Top.

In order to make American Tire & Auto Care stand out in their marketing space, we looked away from traditional tire ads and found innovative ways to use the tire as an “O” with catchy headlines and fun colors to match. We also fine-tuned the logo to give it a modern look with updated fonts.

A sideways side-view of a yellow convertible sports car to the right of An upside-down side-view of a blue pickup truck above A diagonal side-view of the back of a red SUV to the right of A side-view of the front of a black sedan rolling through snow in a snowstorm to right of A side-view of the back of a white minivan to the right of

Wheely Good

Quality care, parts, and service are surely something to write home about. That’s why we developed direct mail pieces for American Tire. To let everyone know
where to go.

A mock-up of the front and back of an American-Tire-&-Auto-branded mailer against a solid white background
A raised American Tire and Auto Care pickup truck inside a garage, sporting red white and blue colors as well as stripes and stars

That’s a wrap

What’s more American than a monster truck? Nothing. That’s why it was the perfect fit for American Tire to extend their branding to a lifted ’87 Chevy.

Rolling Along

Billboard messaging was one of the ways we rolled out the word on American Tire.
Reaching the most captive and relevant audience, commuters stuck in traffic.