Lehigh Valley Marketplace

Because You Live Here

Client Type

Project

Lehigh Valley Marketplace

How Resourceful!

Marketplace is the region’s largest circulated, most convenient resource for consumers who are ready to buy. Defined as the exchange of goods and services, its mission is to positively introduce and promote businesses that provide Lehigh Valley consumers with the very best products and services.

The Main Differentiators

Circulation

Marketplace puts clients into 81,944 households each month they are delivered. The only other full color glossy monthly publication available in the Lehigh Valley is at 12,000 units.

Direct Mail

Ninety-eight percent of the distribution is mailed in a controlled manner direct to homeowners. Direct mail gives complete control over the speed of distribution and demo quality, so mailing to the top 40% of households delivers to roughly 70% of all the discretionary income in the market.

Value

Cost per thousands (CPMs) across the entire rate card goes from $4.88-$9.22/M on the low side to $25.64-$34.67/M on the high side. No one in the market comes close to delivering this kind of value.

Circulation

Marketplace puts clients into 81,944 households each month they are delivered. The only other full color glossy monthly publication available in the Lehigh Valley is at 12,000 units.

Direct Mail

Ninety-eight percent of the distribution is mailed in a controlled manner direct to homeowners. Direct mail gives complete control over the speed of distribution and demo quality, so mailing to the top 40% of households delivers to roughly 70% of all the discretionary income in the market.

Value

Cost per thousands (CPMs) across the entire rate card goes from $4.88-$9.22/M on the low side to $25.64-$34.67/M on the high side. No one in the market comes close to delivering this kind of value.

The Content

Because You Live Here

History, hot spots, and happenings in a Lehigh Valley city or town.

Because You Live Here

History, hot spots, and happenings in a Lehigh Valley city or town.

Hot Ticket

A carefully curated collection of products locally available.

Good Taste

Food, drinks, recipes, and stories behind a Lehigh Valley restaurant.

Good Taste

Food, drinks, recipes, and stories behind a Lehigh Valley restaurant.

Happy.
Healthy.
Local.

The best in health and wellness resources, nourishing foods to try, and ways to stay fit.

Local Color

Independent creators of every kind and the stories behind their craft.

Local Color

Independent creators of every kind and the stories behind their craft.

Pride of Place

The businesses at the heart of the Lehigh Valley marketplace.

Making a Difference

The people, organizations, and forces behind changes for good.

Making a Difference

The people, organizations, and forces behind changes for good.