Integrated Marketing Communications2019-02-06T13:52:08-04:00

Integrated Marketing Communications

Integrated Marketing Communications

Plan Development

Marketing communications plan development from Meris is underpinned with structure and the primary goal of minimizing wasteful media spending and maximizing the odds for message strategy to cross paths with prospects and unit demand. Results deliver the highest relevant share of voice at the lowest possible cost.

OUTDOOR TELEVISION DIRECTMARKETING NEWSPRINT SOCIAL DIGITAL MASS EMAIL REMARKETING CONTEXTUALTARGETING TRADE SHOWS& EVENTS RADIO CINEMA COMMUNITYPROGRAMS PUBLICRELATIONS BEHAVORIALTARGETING TRADEJOURNALS DIRECTORY SEARCH RACK CO-OPDIRECTMARKETING MEDIACHANNELS

Plan Execution

Marketing communications plan execution from Meris is designed to optimize the client’s investment in media and planned sponsorship by maximizing the value of reach (R), frequency (F), exposure (OTS), target rating points (TRPs), cost per thousand (CPM), message placement, and message size through an alignment with geography, timing and demand. Results remove 90-100% of media waste and deliver the lowest attainable cost per lead and cost per customer.